BiasScore

Inleiding

How can someone verify if they are gender-neutral or inclusive and if their writing matches the requirements of any given target group? For example, let's consider an employee responsible for marketing and communication across a company in the Netherlands.

Belang van Genderneutraal Schrijven

After finishing writing a series of articles that need to be published, it is essential to ensure that the writing is gender-neutral and free from possible implicit bias.

Problemen met Huidige Analyse

However, entrusting colleagues to conduct an analysis would not guarantee anything since everyone could hold bias (even unconsciously) differently.

Gebrek aan Informatie

For an individual and even within an entire company, there may not be enough data or knowledge internally to accurately understand how different genders experience events, texts, and speech.

Vooringenomenheid in Data

Most datasets are taken from a male perspective, based on male data, or generated by men. Data is collected inconsistently across gender groups or does not exist, which results in gender bias being embedded in almost every form of written content.

Voorbeeld in de Journalistiek

Even in journalism, there is no check if an article is written from a male or female perspective.

Markt-specifieke Problemen

Lack of diversity in training data, difficulties identifying subtle biases, and ethical considerations like privacy and data security are examples of market-specific problems.

Innovatie

Our solution enables media companies, education facilities, and many more to prove that an article or another form of content is gender-inclusive.

Keuze voor de Lezer

This means that we allow the potential reader to choose not to read the information that does not have our Stamp of Approval of gender inclusivity.

Taalbenadering van de Oplossing

The innovation of the solution stands in its linguistic approach to identifying gender bias in written content by not only flagging words but also looking at descriptive writing and tone.

Aanpasbaarheid en Verbetering

It can also be customized to meet the specific needs of different industries and organizations and can improve over time as it is used.

Schaalbare Oplossing

The Bias Score provides a scalable solution to a complex problem that has historically been difficult to address.