SubsidieMeestersThe Platformization of Music: Towards a Global Theory
PlatforMuse analyzes the global impact of platformization on music artists' working conditions and creative practices across diverse national contexts to develop a comprehensive understanding of cultural production.
Projectdetails
Introduction
How are streaming and social media platforms changing the working conditions and creative practices of music artists around the world? How can we better understand the transformative impact of “platformization” through the lens of music? Online platforms - from Amazon to YouTube – have been both celebrated and criticized. The COVID-19 pandemic has only further entrenched these platforms in our lives.
Project Overview
PlatforMuse takes music as a medium through which to examine the impacts of platformization. It offers the first cross-national analysis of this transformation as understood by music artists. To date, most research into platformization is limited to case studies of particular platforms in particular countries. PlatforMuse provides a global perspective that is sensitive to the complexity of platformization.
National Contexts
The three national contexts that make up this project – the Netherlands, South Korea, and Nigeria – represent three very different models and stages of platformization. PlatforMuse asks:
- How might the everyday experiences of music artists in diverse locations challenge some of the assumptions about how platformization proceeds?
- How can this understanding help us to generate a truly global understanding of cultural production in the platform era?
Research Expertise
The Principal Investigator (PI) has extensively researched music platformization in North America, Europe, and Asia and is thus uniquely suited to realize the ambitious aims of this global project.
Collaborative Network
The project is embedded in a multidisciplinary research network and an advisory board comprised of academics, industry experts, and artists from the Netherlands, South Korea, and Nigeria.
Methodology and Goals
Through innovative methods, PlatforMuse promises to bridge and build upon diverse fields of study, including:
- Popular music studies
- Platform studies
- Media/cultural industries research
- Ethnomusicology
The aim is to develop an integrative framework for theorizing the global platformization of music and to open up new research agendas for the study of culture in our ‘platform society’.
Financiële details & Tijdlijn
Financiële details
| Subsidiebedrag | € 1.500.000 |
| Totale projectbegroting | € 1.500.000 |
Tijdlijn
| Startdatum | 1-9-2023 |
| Einddatum | 31-8-2028 |
| Subsidiejaar | 2023 |
Partners & Locaties
Projectpartners
- RIJKSUNIVERSITEIT GRONINGENpenvoerder
Land(en)
Vergelijkbare projecten binnen European Research Council
| Project | Regeling | Bedrag | Jaar | Actie |
|---|---|---|---|---|
Music as youth empowerment: creating connection to self and othersMUSICONNECT aims to quantitatively assess music's role in youth empowerment and social connection through innovative research methods involving 5000 participants aged 15-25. | ERC Consolid... | € 1.983.056 | 2022 | Details |
Going Viral: Music and Emotions during Pandemics (1679-1919)GOING VIRAL aims to establish a comparative history of music's emotional role in pandemics, developing new methodologies and insights from past events to inform interdisciplinary discourse. | ERC Starting... | € 1.499.379 | 2022 | Details |
Beyond the Big Tech: Contentious Speech on Small PlatformsThis project investigates the rise of small social media platforms as sites of contentious speech through cross-cultural anthropological inquiry, policy analysis, and computational methods. | ERC Consolid... | € 1.988.113 | 2024 | Details |
Everyone's a Curator: Digitally Empowering Ethnic Minority Music Sustainability in ChinaECura empowers ethnic minority groups to sustain their cultural heritage through tailored digital media participation and community-driven initiatives, transforming culture bearers into curators of their own traditions. | ERC Starting... | € 1.498.885 | 2022 | Details |
Islands in the Stream: Climate-related Disasters and the Rhythms of Caribbean MusicI-STREAM will analyze the impact of climate disasters on live music in Caribbean cities, integrating ethnographic research and online concert data to understand recovery and cultural shifts. | ERC Starting... | € 1.302.500 | 2024 | Details |
Music as youth empowerment: creating connection to self and others
MUSICONNECT aims to quantitatively assess music's role in youth empowerment and social connection through innovative research methods involving 5000 participants aged 15-25.
Going Viral: Music and Emotions during Pandemics (1679-1919)
GOING VIRAL aims to establish a comparative history of music's emotional role in pandemics, developing new methodologies and insights from past events to inform interdisciplinary discourse.
Beyond the Big Tech: Contentious Speech on Small Platforms
This project investigates the rise of small social media platforms as sites of contentious speech through cross-cultural anthropological inquiry, policy analysis, and computational methods.
Everyone's a Curator: Digitally Empowering Ethnic Minority Music Sustainability in China
ECura empowers ethnic minority groups to sustain their cultural heritage through tailored digital media participation and community-driven initiatives, transforming culture bearers into curators of their own traditions.
Islands in the Stream: Climate-related Disasters and the Rhythms of Caribbean Music
I-STREAM will analyze the impact of climate disasters on live music in Caribbean cities, integrating ethnographic research and online concert data to understand recovery and cultural shifts.
Vergelijkbare projecten uit andere regelingen
| Project | Regeling | Bedrag | Jaar | Actie |
|---|---|---|---|---|
Kickstart analytics en gamificationThe Music Lab biedt beginnende artiesten een platform met transparante royalty's en gamification-tools om hun muziekcarrière te kickstarten door inzichten en promotie te optimaliseren. | Mkb-innovati... | € 20.000 | 2021 | Details |
Musical Metaverse made in Europe: an innovation lab for musicians and audiences of the future.This project aims to revolutionize music performance and experience in the Musical Metaverse through socio-cognitive insights, innovative technology, and new concert formats, enhancing collaboration and industry impact. | EIC Pathfinder | € 3.000.000 | 2025 | Details |
MecaconnectMecaplay ontwikkelt een haalbaarheidsstudie voor cloud-gebaseerd muziekonderwijs, waarmee kinderen spelenderwijs muziek leren en samenwerken via low latency streaming en 5G-technologie. | Mkb-innovati... | € 20.000 | 2021 | Details |
Tune-out dashboardNoticeSound ontwikkelt het 'tune-out dashboard' om radiostations te helpen afspeellijsten te optimaliseren, zodat artiesten gelijke kansen krijgen en luisteruren met 10% toenemen. | Mkb-innovati... | € 121.882 | 2021 | Details |
Haalbaarheid van het PIE-platformHet project onderzoekt de haalbaarheid van het PIE-platform om waardevolle inzichten te filteren uit ongestructureerde digitale feedback, ondanks de invloed van spam en bots. | Mkb-innovati... | € 20.000 | 2023 | Details |
Kickstart analytics en gamification
The Music Lab biedt beginnende artiesten een platform met transparante royalty's en gamification-tools om hun muziekcarrière te kickstarten door inzichten en promotie te optimaliseren.
Musical Metaverse made in Europe: an innovation lab for musicians and audiences of the future.
This project aims to revolutionize music performance and experience in the Musical Metaverse through socio-cognitive insights, innovative technology, and new concert formats, enhancing collaboration and industry impact.
Mecaconnect
Mecaplay ontwikkelt een haalbaarheidsstudie voor cloud-gebaseerd muziekonderwijs, waarmee kinderen spelenderwijs muziek leren en samenwerken via low latency streaming en 5G-technologie.
Tune-out dashboard
NoticeSound ontwikkelt het 'tune-out dashboard' om radiostations te helpen afspeellijsten te optimaliseren, zodat artiesten gelijke kansen krijgen en luisteruren met 10% toenemen.
Haalbaarheid van het PIE-platform
Het project onderzoekt de haalbaarheid van het PIE-platform om waardevolle inzichten te filteren uit ongestructureerde digitale feedback, ondanks de invloed van spam en bots.