Consumers Leading the EU’s Energy Ambition Response through uptake of Heat Pumps

Introduction

CLEAR-HP - Consumers Leading the EU’s Energy Ambition Response through uptake of Heat Pumps - aims to facilitate consumers’ access to heat pump products by accompanying consumers throughout the whole purchasing journey, and by addressing financial and regulatory barriers.

Project Partners

Independent consumer organisations from Belgium, Bulgaria, Italy, Portugal, Slovakia, Slovenia, and Spain, led by BEUC, The European Consumer Organisation, have partnered with the International Consumer Research & Testing (ICRT) to promote consumer awareness and empower them to lead the clean energy transition. This initiative aims to improve the energy performance and comfort of their homes, while also reducing their energy bills.

Objectives

This will be done by:

• Providing information to consumers on the availability, quality, and suitability of heat pump products for their homes.
• Analysing and identifying available financing opportunities for consumers and addressing gaps with national authorities to improve consumers’ access to heat pump technologies.
• Exploring and developing partnerships with heat pump suppliers and installers at national and European levels.
• Launching collective purchase schemes based on ‘purchase and install’ packages which ensure the quality of the product offered and simplify the purchasing process for consumers, as well as offering consumers ongoing advice and support.
• Communicating to consumers the general benefits of heat pumps versus traditional technologies to encourage new and future investments and interest.

Expected Impact

CLEAR-HP will engage at least 43,000 consumers in collective purchase campaigns across 7 countries and will trigger 3.5M EUR of new investments in RES technologies, 1.43 GWh of primary energy savings, and reductions of 491 tCO2-eq GHG emissions within the project duration alone.