Towards a social neuroscience of health-related decision-making

Introduction

Social relationships have important effects on health and disease. Our interactions with others, feelings of social isolation versus connection, and perceived social norms influence behavior, physiology, and even mortality. Yet, an ongoing challenge is to understand the brain mechanisms underlying social context effects on human health, which could ultimately enable us to use neuroimaging to predict psychosocial risk factors and individual vulnerability to unhealthy lifestyle.

Project Proposal

I propose to address this challenge by testing how social norms and social relationships influence food and alcohol craving and health-related decision-making.

Brain Signature Development

Paralleling my recently developed brain signature of food and drug craving, I predict that I can develop a brain signature of social craving—our unfulfilled need for social contact—using fMRI and machine learning. I anticipate that responses of this signature are associated with increased susceptibility to social context effects on decision-making and health.

Work Packages

WP1: Social Influence on Craving

Work package (WP)1 will test the effects of social influence on:

1. Food craving
2. Drink craving
3. Delay discounting

Additionally, it will explore whether social influence effects generalize across tasks.

WP2: Social Rejection vs. Connection

WP2 will test whether and how social rejection versus connection increases:

1. Food craving
2. Drink craving
3. Delay discounting
4. Social craving

WP3: Neurophysiological Signature of Social Craving

WP3 will use machine learning to develop a new neurophysiological signature of social craving. It will utilize data from all WPs to investigate whether responses of this social craving signature are associated with:

1. Susceptibility to social influence
2. Social rejection effects on decision-making
3. Aggregate measures of lifestyle, mental, and physical health

Conclusion

By uncovering the brain bases of social context effects, the SOCIALCRAVING project will transform our understanding of the neurophysiology underlying craving and health-related decision-making. It will allow for a new level of brain-based prediction of individual vulnerability to psychosocial risks and negative health outcomes.