SubsidieMeestersDevelopment and Mass-dissemination of Intervention to Mobilize Pro-social Bystander Reactions to Hostile Content on Social Media
The STANDBYCOMMS project aims to enhance and disseminate a pro-social bystander intervention to combat online hostility through collaboration and scalable field testing.
Projectdetails
Introduction
While user-generated content and functionalities that enable users to engage in discussions on social media hold significant democratic potential, online hostility, such as incivility, discrimination, and hate speech diminishes the quality of such deliberation.
The Challenge of Online Hostility
As social media providers are unable to police social media content and be present to moderate discussions effectively, we need to ‘democratize’ the solution to online hostility by relying more on ordinary citizens who take part in online discussions to react and intervene as ‘bystanders’ when they witness hostile behavior.
Overcoming Bystander Apathy
However, to realize the potential of pro-social bystander reactions to online hostility, we need to overcome the tendency for diffusion of responsibility and bystander apathy in situations of online hostility. We need behavior change away from the current norm of passivity. This requires encouragement of pro-social bystander reactions through interventions providing guidance and motivation.
Development of the Intervention
Building on an extensive behavioral analysis of bystander behavior in response to online hostility carried out within the ERC-CoG STANDBY-project, we have developed and pilot-tested such a guidance message – the ‘Speak up, Report, Support’-intervention – which has proven effective in mobilizing pro-social bystander reactions to online hostility.
Aims of the STANDBYCOMMS Project
The aim of the STANDBYCOMMS-project is to:
- Further improve this intervention through collaboration with world-leading experts in behavior change interventions on social media and end-user engagement (media corporations, NGOs, political parties, individual politicians, etc. who are providers of comment sections on social media platforms).
- Field test the intervention at scale.
- Build and market an online library facilitating mass dissemination of the intervention free-of-charge to end-users.
Implementation and Accessibility
The intervention will be made available in multiple languages and adaptations for different platforms along with implementation guides.
Financiële details & Tijdlijn
Financiële details
| Subsidiebedrag | € 150.000 |
| Totale projectbegroting | € 150.000 |
Tijdlijn
| Startdatum | 1-11-2023 |
| Einddatum | 30-4-2025 |
| Subsidiejaar | 2023 |
Partners & Locaties
Projectpartners
- AARHUS UNIVERSITETpenvoerder
Land(en)
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